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Typography/ Final Compilation & Reflection

24/09/24 - 5/1/2025 (Week 1 - Week 14)
SOFIA  CHEW / 0377902
Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation & Reflection


Content

Task 1 : Exercises


Task 1/ Exercise 1 : Type Expression

24/09/2024 - 29/10/2024 / Week 1 - Week 6


Fig 1.1 Type Expression 

Fig 1.2 Type Expression PDF

Fig 1.3 Animated Type Expression of Spicy

Task 1/ Exercise 2 : Text Formatting

HEAD LINE
Typeface: Gill Sans Std
Font/s: Gill Sans Std Condensed, Gill Sans Std Bold Condensed & Gill Sans Std Bold Italic
Type Size/s: 41 pt, 66 pt, 11 pt
Leading: 43 pt, 68 pt, 13 pt
Paragraph spacing: 3
 
BODY
Typeface: ITC New Baskerville Std
Font/s: ITC New Baskerville Std Roman
Type Size/s: 9 pt
Leading: 12 pt
Paragraph spacing: 11.3386 pt
Characters per-line: 56
Alignment: Align Left
Margins: 123 mm top, 26 mm left + right + bottom
Columns: 2
Gutter: 10 mm

Fig 1.4  Final Text Formatting Layout

Fig 1.5 Final Text Formatting Layout ( PDF )
Fig 1.6 Final Text Formatting Layout - Grid

Fig 1.7 Final Text Formatting Layout ( PDF ) - Grid

Task 2 / Typographic Exploration & Communication

22/10/2024 - 05/11/2024 / Week 5 - Week 7

Layout
Margins: 12.7 mm
Gutter: 5 mm

Heading
Font : Gill Sans Std

Body
Font : Bondoni Std
Type size: 10 pt
Leading : 12 pt
Paragraph spacing : 4mm
Characters per line : 59
Alignment : Left-align

Fig 2.1 Final Editorial Spread (Original )

Fig 2.2 Final Editorial Spread (Original) - PDF

Fig 2.3 Final Editorial Spread (Original) - Grid

Fig 2.4 Final Editorial Spread (Original) - Grid (PDF)


Fig 2.5 Final Editorial Spread (Redo )


Fig 2.6  Final Editorial Spread (Redo) - PDF

Fig 2.7  Final Editorial Spread (Redo) - Grids

Fig 2.7  Final Editorial Spread (Redo) - Grids (PDF)

Task 3 / Type Design & Communication

05/11/2024 - 17/12/2024 / Week 7 - Week 13

Fig 3.1 FontLab screengrab
Fig 3.2 Final Task 3A: Type Design and Communication "THICO" (jpg)

Fig 3.3 Final Task 3A: Type Design and Communication "THICO" (PDF)

Fig 3.4 Final "THICO" Font Poster ( Black )

Fig 3.5 Final "THICO" Font Poster ( Black) - PDF
Fig 3.6 Final "THICO" Font Poster ( White )

Fig 3.7 Final "THICO" Font Poster (White) - PDF

Reflection

Experience

This module was challenging, yet rewarding. It really pushed me to think of typography not just as setting text on a page but as a storytelling and communicative device. The best part was playing around with different typefaces and layouts to see which combination best conveyed the mood. Still, everything did not come that easily—alignment, spacing, and hierarchy really tried my patience. With this project, each step has been one for growth, yet satisfaction I found within seeing my first ideas morph into a cohesive end product.

Observation

This module has taught me that behind making typography effective, a great amount of thought and precision are put into it. The small things, like adjusting the spacing of letters or height of lines, had dramatic impacts on the readability and aesthetic of the design. I've also seen how typography relates to the other elements that come together in design—color, imagery, etc., in harmony to communicate a single message.  

Finding

This was my journey of investigation into typography's place in design—from how to gain insight and knowledge about why typography can be such a big tool in design, to understand that good typography is not just about selecting gorgeous fonts, but more in creating balance, harmony, and clarity in a format. Another key takeaway is the large storytelling potential that exists with typography; every choice from font to alignment has the tendency to subtly shift the storyline of a design. This project really drove home the attention to detail, and I learned even the most minute tweaks can really lift a design. Later, I will be more thoughtful and appreciative of typography in its capability to alter visual communication.


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